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Sunday, March 28, 2010


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The New Proton Persona Facelift now available at most of the Proton Showroom.Officially called as the Proton Persona Elegance, this new Persona Elegance offered a new front bumper with the new Proton signature grille, new wheels, LED tail lights, new wing mirrors with LED turn lights, blacked-out headlights, new meter combi fascia, chrome door handle finishing and a two-tone interior colour.For the LED tail lights, there are equipped with nine LEDs. The nine LEDs are arranged in two rows – four up and five down.

The Persona Elegance, which ranges from the Base Line, Medium Line and the High Line are powered by the same 1.6-litre Campro IAFM engine with 110 bhp at 6,500 rpm and 148 Nm of torque from 4000 rpm with a 5-speed manual or a 4-speed auto gearbox.However, for the High Line version only the Automatic transmission available.

The new Persona Elegance also is now using the new 32-bit ECU which supplied by Siemens VDO,which is now under Continental.Previously, they are using the 16-bit version which also supplied by the Siemens VDO.There is no performance gain by using the new ECU but it is a step forward for Proton in terms of parts commonality as future Proton models will use higher technology.According to a Proton source, the new 32 bit ECU has more capabilities and can cater more demand compared to the older 16 bit version.

Also new will be the single DIN Blaupunkt audio player that plays CD and MP3. It also comes with a USB port.Medium and High Line cars get a GPS navigation set stuck on the windscreen, driver’s seat height adjuster and electric side mirrors.There are also stereo repeater buttons on the steering wheel, new design wheels, fog lights, a wrap-around bodykit, rear disc brakes and dual front airbags.

The High Line version offers almost the same spec as the previous Persona SE which has now stopped production.Apart from the leather seats, pre-tensioners, auto-cruise, ABS, EBD and electric remote boot release, the High Line is the only variant which is available in Brilliant Red paint job.

Cool signal lights.

Currently, the Persona is the best selling mid-sized sedan, with 35 per cent shares in that category. Proton’s survey revealed that 54 per cent of Persona buyers bought the model for its driving performance, space and styling.Proton hope that the Persona Elegance will push the sell of the Persona from an average of 3,600 units a month to 4,000 units.

The Proton Persona Elegance is available in most of the Proton Showroom.It comes with with a 2-year or 50,000 km warranty and a 3-year/125,000 km extended warranty program – that’s total of 5 years and 175,000 km.


Engine: Campro IAFM 4-cylinder DOHC 16V 1,597cc
Max power: 110hp @ 6,500rpm
Max torque: 148Nm @ 4,000rpm
Transmission: 4-speed auto/5-speed manual
Safety features: Dual airbags, pre-tensioners, ABS with EBD (M and H line)

On The Road Price (Peninsular Malaysia)

Persona Base Line (Manual) : RM46,499.00
Persona Base Line (Auto) : RM49,499.00
Persona Medium Line (Manual) :RM52,999.00
Persona Medium Line (Auto) : RM55,999.00
Persona High Line (Auto) : RM 59,499.00(Only available in Auto Transmission

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