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Thursday, March 17, 2011

2011 Jaguar XKR-S

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It wasn’t that long ago when, in the middle of their brand reinvention, Jaguar released the refreshed XKR sports car at the 2010 Geneva Motor Show. A year after the new XKR made its debut to the public, Jaguar is headed back to Geneva with another XKR model. Only this time, it’s the hot-as-a-scorching-summer’s-day XKR-S.

The new XKR-S features exclusive new paint colors that reflect Jaguar’s racing heritage. As with competition Jaguar cars of the past, the exterior of the XKR-S adheres to the principle of form following function.

Adrian Hallmark, Jaguar’s new Global Brand Director, describes the car as a "bold and exciting new model for Jaguar". He adds: "The styling of this car isn’t about image, it’s about true performance. Like other iconic Jaguar cars before it, the styling has been driven by geometry and aerodynamics for genuine design purity."

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